To inaugurate our #InspiringWomen post series, no one better than Susan Wojcicki.
Wojcicki oversees one of the world's most popular digital video platforms—used by over a billion people worldwide. CEO of YouTube since 2014, she persuaded Google to buy the company eight years prior for $1.65 billion.
We've been taking some serious notes on her moves and most recent interviews. More than half of YouTube views come from local devices. The company claims it has more viewers aged 18 to 49-years-old than any US cable TV network. One big challenge for 2017 will be luring older viewers, with Wojcicki telling the Financial Times earlier this year YouTube's big strength among the older demographic is its "how to" videos. Another area of focus is what she has described as making "TV work for the next generation" who have mini TVs in their pockets in the form of smartphones. She is arguably one of the most knowledgable minds when it comes to the future of mobile video, she preaches, we listen.